Pride is the rune word 'ChamSurIoLo' for polearms in Diablo II: Lord of Destruction.

Although Pride's damage is quite mediocre, considering the rarity of runes required to create it, the Concentration aura makes up for it somewhat. For physically attacking characters, using a Desert Guard mercenary with this weapon can increase their damage quite a bit. This runeword is particularly useful for characters that use many minions, such as a summon-based necromancer or druid, as the aura benefits the entire party.

Result:
25% Chance To Cast Level 17 Fire Wall When Struck
Level 16-20 Concentration Aura When Equipped
260-300% Bonus To Attack Rating
+1-99% Damage To Demons (Based on Character Level)
Adds 50-280 Lightning Damage
20% Deadly Strike
Hit Blinds Target
Freezes Target +3
+10 To Vitality
Replenish Life +8
1.875-185.625% Extra Gold From Monsters (Based on Character Level)

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